Here’s a transcription of the Video Podcast between myself and Tim Cocaro from Rescon Builders:[Stephen] So I’m Stephen Duggan and I would like to welcome Tim from Rescon Buildings on to the call. Tim, thanks so much for agreeing to coming onto the call.
[Tim] Yeah not a problem. Thanks for having me.
[Stephen] So we were having a brief chat before we came on to him and I was getting really fascinated at your story. Would you mind just telling people a little bit about your business and what you do?
[Tim] Yeah look 100%. So basically we are a granny flat construction company, so for those who do not know what granny flats are, they are small buildings, typically aimed at affordable housing type solutions. We are based in Sydney in Australia. Our company is building circa 300 of these granny flats per year and we have been in operation for close to 5 years, because that is when granny flats came into fruition in the country, and yeah so that is our main focus, strongly in that market space.
[Stephen] So you said something interesting there: “That is when granny flats came into fruition” – was it a tax break that came about, was it a change in the planning laws? What was the opportunity that you saw that lead you to go into that niche?
[Tim] Ok so, basically in Australia, like many countries around the world we are suffering from affordable housing crisis and some people are not able to jump in the market quite easily as they used to and priced out, especially younger generations and also the elderly and so basically the government brought in what’s called the affordable housing scheme which is the bit of legislation to assist in the expedited approval of granny flats and so rather than going through the whole headache of councils and a prolonged approval process they made it really stream-lined and what’s happened as a result of that legislative introduction and a new industry has being born around the granny flats concept and it has been quite successful so out of many of the failed measures to help in affordable housing and this is one that’s actually works and that’s things are approved by the companies that have propped up around the area and I think I’ll model has been copied by some states in the United States that are also introducing the granny flats concept over there it’s called building units. So basically with that introduction with them as a company we had a pre-existing development company but we have identified that that is going to the game changer so we invested heavily in this space.
[Stephen] Fantastic. As this is kind of the first in a series of podcasts I am planning to do, I just wanted to segway to the context to people listening to this. So I as I mentioned before we come, I mean my background is like the traditional, professional, quote un-quote studied construction management wangled my way up the ladder, fell somewhere backwards coming out as a commercial manager and then ended up as MD. But always working for other people. Always thinking like I said earlier I was missing a piece of the equation to get to a point where I felt I was ready to start my own business and you know what What is your background before you got started, because the whole point of this podcast in the series recordings this to inspire other people, you know professional who trades people it doesn’t matter not only to take the plunge but to do so in a very structured fashion. The things that I love about your business is how focused you are and I think that’s probably where I see the number one place or mistake that people make Tim, is that they do not focus on one or two sectors and they kind of have a go at everything and therefore master nothing.
[Tim] Yeah look and that is especially true In particular with construction because everyone feels like well if it involves a hammer and some nails and some concrete well how hard can it be. For instance we have turned away work that is not a granny flat so someone calls us You know you built a granny flat for us, Please can you build a house or building then we say well no that is not our specialisation and we feel like the time for us to be doing everything slows us down and we can’t sort of grow so in terms of you know what I would sort of suggest to people out there is to start with something small something that you can specialise in Focus in that area be a master of it and that would translate to easier sales higher margins because you are just focused on that particular item don’t try to think that everything is difficult you can’t just jump from doing 10 things thinking that you would be doing those 10 things relatively well enough that you will be profiting from those 10 things but what will happen is those 10 things will consume you alive and you will go broke so try to do one and go from there but touching on the first part of your question my personal background I have a computer science degree so I am a little bit different from most construction professionals as well as being a builder I have got that background and that is probably why I approached construction generally different from most so we are very much orientated to automation trying to find efficient ways and questioning all the different facets of construct rather than accepting standard norms as to what construction typically should entail so I feel that a lot of building companies are run with way too much cost way to much conculus just doing things on the basis that is how it has always been so my advice to other people out there that are thinking of or particular aspiring for construction as to whether or not they should get into the space if that’s what they want to or they are always cursing as to why they are working for someone who is always dreaming of doing it themselves just start you have to take that first step if you do not take that first step all that is it’s going to be dreams and aspirations you know chats around the kitchen table with your wife or girlfriend or whatever it might be and sort of thing you know I should do this, I can do this better. what it does involve step 1 and sometimes you just have to take that step
[Stephen] Yeah the trick to getting started is getting started. One of the things that I’m really kind of try and impress upon people that I made the plunge, and I said like you I am going to focus on one thing. I mean we do affordable housing and like that even in the housing space people come along and say to me will you do a one off House no no no we do low-cost housing and you know we as a business do about 8000 within a 12 months to 18 months period because there is just this relentless focus on what we do the system’s we need the people we need the supply chain we need and just the controls and just that level of Focus and so what you said something really interesting there the fact that you came from a computer science degree or background what did you notice that, if you like, was wrong in the construction industry that you wanted to fix?
[Tim] yeah look and that list is probably quite long. Construction I feel like is one of these very traditional industries that has been really stubbornly opposed to any kind of real change you know everyone has heard the disruptors that are going into all the other Industries but it hasn’t really occurred in construction. I know there are applications that can assist here and there but there hasn’t been a fundamental shift in construction since the building of the Pyramids right so now we are all pretty much still doing it the same way so from my perspective there has been a strong focus on automation on actually doing the task that is expected so and what I mean by that is it is not good enough to just simply say well I am going to send the site supervisor to site and expect that they magically find every problem and every issue by just walking around on site with a checklist it is just not going to happen no one questions it everyone just keeps on doing it so then if you become a volume size builder how is it possible when you are building 100, 200, 300 unless you have spartan army of people one to one to build. Its not not really going to be done and even if you’re tempted you will fail or if you somehow succeed you have no margin left at the end of the day or you are exposed to risk and issues. I think from my perspective what I tried to do is question all the steps and try to actually achieve the end goal so how do we actually achieve with proper supervision it can’t just be done the same way to achieve quality control or how do we improve margins without just simply saying let’s just double our prices or crunshing trades or sub contractors or suppliers or introduce a product that the market is not ready for so there has to be a different way from my perspective I think you know a computing angle and IT angle to construction more than just a pretty apple being a site supervisor taking iPads to site it is more than that there is an ethos change coupled with IT and I think that is what sort of makes me edge in my sort of space that we are working in now and I am seeing the fruits of our labour and that approach.
[Stephen] Yeah one of the key things about specialisation and I have seen it on your website in what you do is you very quickly can position yourself as an expert in that space as an authority how have you gone about doing that your marketing and your sales process?
[Tim] Ok it’s basically step 1 is to genuinely acknowledge internally in the company what we are about and I know that might sound obvious but when you are in the business it does take a bit of strength particularly at the start of your business career to say no to work you think you are saying no to money but you are not so the first thing is to genuinely believe what you are there about if you don’t do that firstly then you will constantly find yourself off in situations where you just feel that you are being roped into more work you know for instance in case you do a granny flat then your client is like, but also can you do the renovation in my house and so forth and then you saying well you there and it’s so easy to slip so step one is you know be confident in your decision and stick to it and relate that message to the whole staff and always leave that as the core for all your decisions if you are doing something that is not in line with that core directive that core reason for being really then just don’t do it and move on and when you start rolling you start to reaslise that thing that you thought was simple which is in our case granny flats you find it is not that simple and you find it is complex to constantly have to drive the quality to drive the cost reduction and then you will find it once you start moving in that space you start learning more and more and then as a result you become a specialist in that area and you start becoming known for that, you start being recognised in the market for that and then you start benefiting from that recognition where else you will just simply be another company that tries to do everything and then you look back and it will become obvious but it is really hard while you are in that fight took you particularly in that first couple of years to whether or not you are doing the right decision.
[Stephen] The part that I find particularly helpful and what I kind of teach people how to do is two tools that I find really effective one is the I don’t know if you’ve seen this Simon sinek start with why these three circles and he draws three circles and on the outer circle and says what and and in the Inner Circle he says how and in the very Centre one he says why and what he says is most companies know what they do well we are in construction I build houses in my case some people know how they do it what is the value proposition so I do my house is in lightweight aluminium shutter that we used to cast solid concrete houses where we can turn a whole structure around in 2 days but the why you know why did we spend specialise in housing well in my case I want to change how housing is delivered in Africa making high-quality accommodation affordable and accessible to everyone and that to me is the destination that I am driving my business towards is to change how housing is delivered in Africa and there is a strategy behind it but I call it the main road what you have just described and Temptation is everywhere isn’t it like but if you want to get to that point you have to say to yourself is this opportunity going to take me further and faster down the main road or is it a detour and the amazing thing is if you take what seems like a little detour as you said once you come inside and you have a look before you know it you are not focusing on your on your business you are not looking at the optimisation you are not looking at improving quality you are off looking at someone’s bathrooms to see how do you change the toilet you know.
[Tim] And you quickly find out that even changing that bathroom is a whole different kettle of fish. I heard a saying, just because cricketers uses a bat, doesnt mean that they should start playing baseball the next day. So just because you’re in construction and you’re both driving excavators and you both those busy doing the same thing period is completely different so and I’ll get asked a lot everyday when are you going to start doing house or apartment and things like that as if that’s the ladder in construction and but it definitely isn’t you need to just focus in your specialty area and become the best in it and you find that it’s just easier and less stressed once you specialise with the one area rather than trying to jump around and then learning mistake after mistake painfully that doing the bathroom renovation is hard in its own right and then and all your processes systems will just fall apart when you just start throwing random things in through the system so that’s definitely not something I would suggest to anyone especially at the start you know specialise, focus and really concentrate on growing your core business and your core reason for being
[Stephen] Absolutely so you know what I mean and I think we really gonna driven homes of the point of Focus and you know the trick to getting started is getting started as you say but before you set up your own business because people listening to this regard I have all of these what I call what I call, I learned this word from Russell Brunson a brilliant marketer to chains of false belief know these things that we tell ourselves I can’t start my own business cause I don’t have enough funding or I cant start my own business cause I don’t have enough experience to run at trades on site or manage to remember trades on site. Before you started what were your biggest concerns of when you look back and if you think what was What was worried about?
I think for myself for whatever reason maybe a little bit different from others I feel like I was generally entrepreneurial from day dot and even as a kid I close my eyes and imagine myself running my own show. So it was never a case where I was sitting around and twirling my thumbs and hoping for a change or wanting to do something. So I definitely have a lot of friends and family that do talk around the dinner table about wanting to do things and and and saying those excuses that you just gave where are they gonna have enough money to start and things like that so and I always reply well do you think everyone started with a million dollars in the bank account. It’s just not the way it works, so you need to approach it in the same way like saving for your house you dont just go and buy with zero you start making sacrifices in your life to raise enough to to take that first step and If you fail that’s a learning lesson in itself and then you can still pick yourself up and try again but if you don’t do anything you failed before you even start because you havent done anything and that is a complete and utter failure and so that’s why the most important thing is yes start, but also I also agree they have to be conscious that there’s money involved and there is planning so it’s not for sale tomorrow you just pick up a shovel and say I’m gonna be a builder and start working. But start by having at least a date you know this year or in the next 6 months and say well by then we going to start advertising and I will learn the steps necessary like we will need this much money to start on day one whicn isnt a million dollars its enough to start and let me test the market and see what we can do and see if there is a space and then go out there. If you are never going to do that its never going to happen.
[Stephen] I love that idea of what you said of picking a date you know I can actually tell people like just pick a date 90 days out from today you know because 180 is not going to be any better or if you obviously if you need some capital but picking a date is just so important having that deadline to work towards.
[Tim] Yeah look, 100, or else it becomes something that is constantly put in the back burner and that being said, it has to be tempted with realism as well like I have friends that say in the park I want to start a restaurant and on top of the restaurant they point out you know its a $5m dollar fitted out type restaurant. Then I say look, how about you just start by seeing if you can sell one plate in a normal initial type setup. You have to temper with realism but at the end of the day set a date, aim for that date and start on that date. So even if you are 90% on that day, start doing something. Do some tangible stint to get things going, else you will just find that your life has expired and 10 years flip by and its all just a distant memory so you need to make that start or else it just wont happen.
[Stephen] One of the things that I have learned over the years, is you know what to focus on as a business owner, and specifically in my case and I think it is a mistake a lot of people make when they go into business so an accountant sets up an accountant practice and does accounting work, a quantity surveyor sets up a quantity surveying business and starts quantity surveying all day you know and that is, and there is a great book about this, the Emyth for anyone interested we tend to do as technical people, technical work but that is not what runs a business. So in my case I studied construction management and then construction law and I kind of realised 10 years ago you know what the one thing that is really essential is the ability to market and sell your business. So I spend probably 50-70% of my time looking at that and then systimisng a business that works behind that. What are the key things that you focus on in terms of your daily focus to run your business?
[Tim] Yes, look I completely agree. At the end of the day, business relies on customers. It relies on being able to sell your product. Be it a product or a serves or whatever and in my case a bill. So it doesnt matter what I think is the right way we should go about our bills or our plans or what products or what materials we use. If it doesnt sell at the end of the day, it was the wrong decision. Also, it doesnt matter what preconceived idea you have about what the right marketing approach it, if it doesnt work it doesnt works so what I strongly recommend to businesses and for example in our business we have gone a full digital marketing approach, we believe the traditional marketing approaches are on their way out. And in addition to that you need to be convious in the fact that if it doesnt work fail quickly, readjust and remarket. Also be aware that its OK to make mistakes. Dont stubornly try to hit yourself against that wall thinking that if only customers can see what I am trying to explain to them and so on and so forth, you sort of have to learn from what the customers are actually saying about what they want whether you are pricing yourself out of the market. So basically what we do from a day to day is make sure that we are always analysing the market data, analysing what our customers are telling us analysing what the actual result mean. So what does the actual data say and sort of feed in that through the marketing model. So it doesnt matter how good of a builder you are, if you are not a good marketer, you are not going to sell you are not going to build. Its that simple and even if there is a builder that does top notch quality if you are unable to explain that or showcase the quality of your builds or whatever is giving your bills that edge against the competition it doesnt matter because if no one knows about it you are not going to get customers, you are not going to sell So you really need to put focus on that side of the business as opposed to simply say being a good builder would translate to business successes and sales.
[Stephen] Yeah I mean you touched on an area of marketing that I would love to expand, because a lot of people have this, again, false believe that digital marketing, social media, what use does it have in the construction industry and its actually a sector that I have used to great success, I mean i put up a post last night on linked in of a site that I am thinking of buying you know, and I always connect it to a human connection, like someone is going to live here or how this site is going to change someone’s life but I mean within 24 hours that video has had 1500 views and I have had 5 or 6 leads out of it. So how have you utilised social media marketing in your world?
[Tim] Trimendously. Like I said we are focussed very heavily on all social media platforms being facebook instragram or what have you and especially in construction again, everyone is saying, like especially in the traditional thought process is to say that how is instagram going to help our construction business. I have never sold a granny flat via instragram and its not alwasy about direct sales, its about brand awareness its about giving trust and credibility that if someone sees a vibrant live company on say instagram and they ahve that comfort level, you are who you are they are going to be insidered into the business story behind the company and I believe a lot of people are trying to understand that story behind the conpany as opposed to just seeing the product in isolation. So from my perseptive its incredibly important and the other things I say to people, especially in construction is that its all facebook it doesnt really matter, its all about whether or not someone physically rings my phone I just simply reply when you get home do you check facebook> Do you browse? DO you go online and google things and listen to podcasts or search for up? Of course you do. And you have sort of characteristics of the sort of things you are searching for and what kind of things you look on facebook and do you notice that the advertisements are now sort of linked to those search terms that are popping up and then you show interest in that and so on and so forth. So you yourself act in the same way that you are now saying that people dont for your product? Of course they do. So there are people on facebook looking up other bills and other construction and you will be popping up. And in my view if people are not recognising that social medial is and different marketing is now, its not the way of the future, its the now then they are really going to struggle in today’s market places. And though heavily rely on traditional forms of media. You know its just not going to work.
[Stephen] Yeah I mean, Ill tell you a case study, a mate of mine runs ads for contractors he had a company come to him who David Driveways. They basically have moved back from the US, wanted to get established in a really competitive niche which is driveways in the Dublin area, all types of driveways and long story short. By having a little bit of a focus on the long game – specialist website, the website only spoke to we do one thing thats specialist driveways, bit of Seach Engine Optimisation a google paid add compaign, but I always tell people to think of the user journey if somebody is looking for a specialist driveway contractor they dont want to come onto your website and see you do a bit of QSs, you do house extensions you do driveways. They want a specialist and then when they look at your website and you have maybe testimonials, maybe a blogs and they have a link to your instagram and you show them previous driveways that you have done…by the time they make the call for you to come out and look at their project, they are a highly qualified lead and you have positioned yourself really high in their minds.
[Tim] Yeah look 100% Like even when we do a market analysis, if I see a supposed competitor I go to their website and I notice that they do granny flats as well as covered porches and garages and this and that, I automatically write them off as a small competitor because I just know that there is no way that you can be a force in all those areas and you just jandering around and sort of not geniuine in that respect. So even internally, looking outward, I make decisions based on what kind of services you are reporting. And from a marketing stand point as well, if you dont have that core business and core reason for being that message is really hard to transfer to potential clients. So if you are doing 10 things, its really hard to instantaneously tell people, hey are you interested in one of these 10 things. let me explain all 10 of them. Everyone, especially today is all about the here and now so no one really cares about you being in business for 30 years and meandering about topics that they dont care about. Its very much about if someone is in like the example like what you gave about driveways, if its on the three seconds if they dont know by going on your websites or looking at your advert, you are about drive ways, you are the best in driveways and these are the reasons why you should call us now, then you are missing the point and you are probably not going to get a successfull return from that marketing effort if it is just too conduluted so and again thats one of the re-iterations why its so important to specialise and focus because then that message becomes really easy. it gets really really difficult to start doing marketing campaigns around the quackmar of services. its just realy tough.
[Stephen] Yeah, I mean its one area where sweat equity is very valueable. You know social media marketing, you dont need a really big marketing budget, you dont have to take out a half page in the local paper. You could just start blogging, you can start putting instragram posts out there you can start just doing facebook lives, talking about granny flats, drive ways you know interior fitout whatever it is, its just going to take a bit of time, but the award is exponential.
[Tim] 100% and the other thing is that sometimes an unpolished sort of post is better thatn the polished post so you know like i have seen countless facebook page and other sort of social medial platforms where all the instagram photos look completely polished, the facebook ones look completely polished and I believe they dont get traction. I think users very quickly see that it is a marketing spin. Whereas if you start doing something more honest and showing a little bit of behind the scenes products so the story behind the company the story behind the product I think that is a lot more engaging and the benefit for especially new business owners that are starting up, it is a cheaper approach because you dont have to have some polished media consultant doing with camera works and that kind of thing for every single one of your posts. you can sort of get in there and start engaging users and start explaining to users what you are all about. You know in a fairly cost effective way. And start getting that sort of communication between you and your prospective clients. So I think at the end of day, social media is just magnifying the speaker phone about your products and its just a must.
[Stephen] So in your business, I mean, you are 5 years into your business, you are now at a point where you are doing 300 granny flats a year. Which is, logistically extremely complex I mean its not easy to do 300, I mean I have build at volume, but most of my work is in 2 or 3 sites, and you can kind of setup your organisations setup your resources do do one house after the next. Logistically obviously you have got very tight systems that you use to monitor and control your business. Can you tell us a bit about those?
[Tim] Yeah, look well I agree, it is very difficult and in the way we look at it, its a lot easier to build 300 units apartment block as opposed to build 300 dispersed builds from ordering delivery you know safety and all the rest of it. So we have invested a lot of money, a lot of time and a lot of thought process into our system to be able to manage that. A lot of them are relying much more on an IT approach. So in terms of how we manage it, we use quite a lot of innovative products one is for instance, one that we have canvassed in the past is Geniebelt where we are trying to do project planning applications where it engages the contractor as well as the head contractor in a more intuitive and quicker way rather than doing weekly reports and trying to have these clunkly weekly meetings and trying to get sort of feedback of information. And probably the thing that sets us apart and the reason why we havent gone insane trying to manage our 300 disperced jobs all over new south wales is being realisting on how we get that information from site back to the office and back to site again in a real time efficient way. and for us it starts and ends with an IT approach we cant have legions of humans running around everywhere we have paid the format and then someone else comes and types them up you know two weeks later we build a report off what has happened a month ago. So for us its pretty much the IT systems and the processes that we have built around that to make it happen.
[Stephen] And the beautiful thing is, I mean, you mentioned Genie Belt which is a fantastic tool. You know people who are thinking of startging their own business. What I always say is start with the end in mind and a lot of them especially those coming from the professional ranks, whether they are QSs project managers, as you say they are just spending their time doing cost reports that are looking 4 weeks behind of what they are doing, production reports, quality reports safety reports and the reality is they do it because that is how it always has been done probably in their business, but if you strip all of that back, that you want real time information, in a way that isnt buerocratic and utilising software is absolutely the way to go.
[Tim] Yeah look 100% humans arent good for repeated tasks. Humans are good for creative thought process. So put all your efforts in relation to marketing, expansion, how can we improve the overall process rather than the day to day colection of you know tickboxes. So you know the more heavy lifting that your systems can do in an automated way, the more your business is going to benefit from it. So in relation to people, its a bit easier for a business like ours or yours that has been in operation for a bit longer to have all these sort of system gel together, but in terms of people who are just starting, as you said, keep the end goal in mind. So dont paint yourself in a corner where you created this very intense labour intensive mode of operations, as this is just not going to work when going into the future. Start looing at what systems are currently available, it doesnt have to be the best system off the bat but it just has to be something that you can feel that you are starting to have more control over your business as opposed to just saying aw look thats all thats not necessary I can just do it with my pen and paper and a couple of smsses and Ill be right. You wont be right, it will take a lot of time, it will slow down you growth, so the sooner you are able to think in mind how can I automate these sort of repeated tasks, the better you will benefit from it and it will keep you overheads down because you wont have to employ a field of employees, the office all rounder and the person that just scans and sends off forms and you know the receptionist suddenly becomes also paperworking frenzied staff member and all that heavy lifting can be done away with a $50 application. where you can just simply load these in an automate emails to the stake holders or the contractors but think in terms of the what is out there in the market place, there is a lot of applications that should be able to help your business day to day and if you are not IT orientated or in nature, just be business smart, aware that it is how it is and find the help. Go out an look for companies who can help you in this regard. Dont just close yourself off and say since I dont know how to do it i am not going to do it. just reach out at companies who would be able to help at that part.
[Stephen] Yeah one of the things that I do and that I advise others to do is Checklists, simple checklists, a good example, we do a lot of turn key construction so I am sure you do the same, where you deal with the permitting, you deal with the designa dn the construction and you know there are so many nuances, if you miss one little step, lets say for argument sake. The guys start on site but they havent done a survey of existing services, I mean the consequences are catestrofic and all you need to have is a simple checklist – have you done a site survey for power – check – and it just takes the risk and it frees up your mind, you are following a proven step each and every time you do it.
[Tim]100% so look I completely agree.
So three checklist points [inaudible] make sure it never happens again and then it becomes a living document where you can see improvements and for me there is just how it is and then you can refer back to and amend to improve. If it doesnt exist at all then, there is no function in your business to be able to sort of improve upon. So I completely agree, a checklist especially for starting out business is fantastic and at least there is somewhere, some mechanism that is familiar to everyone and they are able to sort of contribute to and be able to progress with improving their business when issues come up and resolutions are found.
[Stephen] I am loosing sound quality here, I am in Zimbabwe as I record this and unfortunately the network starts getting used up at this time of the day and just to close off, we said there early on the secret to getting started is getting started. But i mean what advise would you give to people sitting there, they are thinking of starting their own business, what is the one thing you would say to them?
[Tim] The one thing I would say, really question why you want to go into business, what about that idea or about that concept is driving you, be truthful to youself in regards to that idea. Is it do you like the idea of it or do you actually like the thing that you are trying to strive for? Are you just thinking about the financial rewards that you expect to come out of that idea? If you are driven just by the money you are probably going to fail. You really have to be passionate about the reason for being. And if you hate construction, then being a builder, the idea is probably going to cost yourself a ton. So really question the motives behind what you are trying to do and then once you really geniunely believe in that, create a very easy checklist of what you need to get there. Just it doesnt have to be a full blown business plan. At least have some date in the future which you marked down and by this date I need to have done these three things and these will get me into a position where I can at least test the market to see if I can at least get the ball rolling and getting myself started. If you dont do that you wont even take the first step and then it will just be a whole bunch of idea and concepts that float around at dinner tables when you speak to your friends and family. So basically two things really question your motives behind it, really believe in it and then pick a date and then pick a few items to get to that date and actually follow them religiously. And it think it starts getting its own motion, once you get to point you will find out steps 4 5 and 6 and 10 and 100 quickly follow. And you will blink open your eyes and one day in the future will be doing a websession with someone halfway accross the world. And talking about your business and how you became successfull.
[Stephen] Yeah I love it, thats probably some of the advise i have ever heard. you know a lot of people are in love with the idea, but they are not in love with what they do. And its hard. Setting up your own business. its hard running your own business. there is a lot of roadbumps and knocks. But if you truly believe in that why, like in our case, its hard what we do in Africa, its not easy to operate, but if you are truly passionate about changing housing and giving affordable housing, whatever that why is in your case its you know, and its also I would imagine just as powerful for you the fact that you are giving people the opportunity to get into the property ladder. You are giving people the opportunity to unlock value in the houses and so many fantastic reasons that join the passion to what you do you know.
[Tim] 100% and as you know, construction in particular is a tough industry, there are easier ways of making money so you really have to geniunely believe in what you do and there are too many people that I speak to that are just very um look I just want to run my own show, I just want to, I recon I can make decent money and all I want to do is make this amount of money and then I can relax and I am like ‘uh” good luck because there are really going to be tough days and the tough days are going to start from day one. and unless you are willing to do that heavy lifting and hard push, you are just not going to make it. And it will be very easy if you love what you do, because that is what keeps you going, that is what is going to get you up in the morning, that is what is going to keep you up at night trying to finish off looking at your accounts and so on and so forth because dont get mistaken from day 1 you are chances are you are going to be the cleaner, the accounts person the builder the everything in your company, so unless you love what you do you are going to struggle so you really need to question that why, be committed to it and give it your all. amd then you will success. and be honest with yourself throughout the whole process, if something doesnt work, stand up and say I stuffed up there and i am going to do it this way. to me people are also very stubboarn about there mistakes, mistakes are great if you can identify a mistake, for me its the best feeling in my life because i just know i will never do it again. but if you dont identify it and if you dont realise is, you just keep on doing the same mistake and then you become and angry so. Last thing I would say to people is get started get doing it make a phone call, do something tangible and just get that ball rolling and stop talking about it.
[Stephen] Yeah I love it because the whole point of this podcast, the whole point of the facebook group which we are building is to inspire others to take action, to use their expertise and their passion to make a real difference in the world. Thats what we want to achieve thats the only reason we are doing this series.
[Tim] 100% And yourself and me, we are normal people. like I know there are a lot of successful people out there that try and make themselves out more than what they are but we are normal people. we dont have any like special super power, we dont have any inate natural gift that has allowed us to be successful in business or what have you, so anyone watching this just need to understand everyone just started from day one, everyone started humbly, everyone just started doing a lot of hard work and if you just see the end result its easy to feel overwhelmed so what is more important is not the end result, is that day 1 and it doesnt matter than on day 1 you trip over get yourself up and keep on soldjering through and if you keep honest with yourself about the mistakes you make or you change what do can to improve youl succed. its just that simple and you have to be that way or else its just going to be a tough run especialy if you do something that you dont really like.
[Stephen] Tim, that was awesome I am so grateful that you took the time to come onto this call and I look forward to hopefully having you as a mentor to guide and inspire others in the group.
[Tim] Yeah not a problem, I am quite generous with my time I am positive by nature which i think is another strong element to being successful in business. but look its been a joy and I am glad that I have had the opportunity to have a chat with you. And hopefully it serves as a bit of inspiration for someone, at least one person to feel inspired enough to get up and make that first step.